This morning, the annual CCTV advertising tender gold resources will choose to separate the hammer 8:00 8. Hundreds of companies involved in this has a "barometer of China's economy", "Chinese market leader," said the country's largest media advertising bidding activities. "8" and "success" homonym, CCTV choice Dell wu946 Battery time seems to suggest that advertising on this bid expectations.
CCTV advertising this year, the tender is divided into "subscription contract", "Internet Bidding" and "tender spot bid" 3. Among them, the "subscription contract", "online bidding" have been completed in the previous, the United States, Suning, Macalline so successful. Today's is the most intense "live tender bid" link, the whole point timekeeping News and "News Network", "Focus" and other ads before and after the time of the tender will be conducted today, including financial, automotive, home appliances, travel, home building materials industry is now bidding this year, the hot industry.
According to data released CCTV, CCTV advertising the tender in 2010 amounted to 10.966 billion yuan, 18.47% surge over the previous year, setting a 16-year high. CCTV tender for the amount of advertising each year, and GDP growth are basically synchronous, so to industry estimates, total advertising revenue in 2011 CCTV will be 8% to 10% increase, will reach 120 billion yuan.
"News Network" after the ads
7.5 seconds worth 50.1 million
9:20, Yurun Group won the "news network" Standard Edition 7.5 seconds after the first unit of the first option to bid the amount of 50.1 million yuan. The price tag Zhongce Rubber Group last year in the same position in the price higher than the 2.9 million yuan.
Industry sources said the "news network" is the most authoritative platform for the dissemination of public information for many years maintained a high and stable ratings, called "national spokesman." Therefore, "news network" at home and abroad after the standard version has been the strength and number of the most popular brands of gold resources of the tender. Put "news network" airtime, not only possess the strength of the enterprise as a symbol, more directly encourage enterprises to enhance the brand and sales growth.
Bank of Beijing
Bidding for the first time to the scene
Compared to previous years, advertising the tender in 2011 to attract more domestic and foreign business interest and participation. The General Assembly today's on-site bidding, registration number of firms to more than calendar year. In addition to running the CCTV tender perennial section of the old customers, large customers, while the emergence of more new Dell f5136 Battery, relate to various industries, such as Bank of Beijing, Guangdong Development Bank, Peng Jin Japan, Mustang car, Sichuan food, and other emblems companies are bidding for the first time to the tender spot.
Experts believe that 2011 is a very good opportunity, companies are hoping to seize, to get more room for development. There are also small and medium enterprises in many industries, in the face of the current economic environment and industry reshuffle, more clearly recognized the role of the brand, has also been bidding to participate in the strong desire of CCTV.
CCTV will be implemented
24-hour live news
Next year, television viewers in the 1:00 to 6:00 will also see a news broadcast. CCTV tender in the morning session, CCTV News by Deputy Renliang Jian said CCTV in 2011 will further enhance the dissemination of news gathering force and power of the press time will be faster. 24-hour news channel will be implemented through.
Liang Jian, said by now the news is 6:00 to 1:00 at night, which is broadcast 19 hours state 1:00 to 6:05 hours is taped programs. Soon after, the CCTV will from 1:00 to 6:00 and all of these 5 hours through the live broadcast, a 24-hour live news channel barrier.
"The eastern provinces, we reported the incident to the end basically three to four hours, we also strive to west faster," said Liang Jian increase in domestic and international site layout, will greatly enhance our news rapid response capability, " in the amount of information on this for up to 800 the number of news articles. " At the same time, will also build international video dispatch platform to send 200 to the world news.
Cancel next year's Spring Festival Gala
Zero timekeeping Advertising
Press this morning found that the tender advertisement in the gold resources over the years as "the first standard," the Spring Festival Evening zero timekeeping advertising, this year the accident "disappeared".
CCTV Spring Festival Gala has always been "money scene" brilliant. Just four or five hours "fishing for money" several hundred million of CCTV is considered commonplace, and one of the "zero timekeeping" is the advertiser's heart good. Advertising in 2010 at the Dell tk330 Battery, the 2010 Spring Festival Evening zero to 52.01 million yuan turnover of timekeeping, a record can be said that "the value of 10 seconds, a half million."
The audience watched the Spring Festival Evening know every timekeeping year zero, in this New Year's moment, the audience will always see more than the laughter of the "× × enterprises to the people of New Year," and so forth. Is this 10 seconds, so you can use "Spring Night moment value than gold" to describe. However, the advertising industry experts said, the audience is a tolerance for advertising, advertising on the ratings are hard-lethal. Recently on the network, there are already friends called "CCTV Spring Festival every year can not come because of money and what it zero timekeeping!!!"
So what form of advertising each year reflect the Spring Festival? How to satisfy advertisers and do not mess with the audience upset? Are racking their brains to the director. CCTV advertising department said that this year's Spring Festival there will be changes in the advertising arrangements, and zero change in timekeeping is one of the ad is no longer tender. "Other changes have not yet disclosed, but certainly will not increase the implantation of advertising," the source said.
The first half of advertising
Record the highest increase in 4 years
CTR market research data shows that in the macro-economic growth exceeded market expectations and continued to promote the consumption environment, January-June 2010 Journal of Cases in China exceeded 277 billion yuan advertising revenue, an increase of 17% of the highest in 4 years . Cosmetics / toiletries and beverage industry for outstanding contribution to the overall advertising market.
In the active promotion of relevant policies, household appliances, transportation industry advertising to maintain a high Dell fk890 Battery, household goods industry advertising is also to enhance people's lives, driven by consumption to maintain rapid growth. Based on January to June 2010 the advertising market performance and the macroeconomic impact of the data better than expected, CTR ad spending forecast full-year 2010 growth is likely to remain at 13% level.
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