CCTV bid 12.6 billion in total new height by 1.702 billion over last year

Yurun 50.1 million to take the first one

"50.1 million, as well as increase it? Still add it?" The auctioneer will repeat these words over and over again, his eyes looking around the audience enough to have two minutes, no one should be marked, so the final word.

The subject in yesterday's opening - News Feeds bid after the standard version of advertising, the holding plate 133, the rain Run Group is very active, frequently raised placards, one determined to win the momentum. After several rounds of competition, and ultimately, Yurun Group to 50.1 million yuan to do so won the first choice of the subject, it aroused the audience's applause. Yurun CCTV advertising the tender for the current opened a good start, because the price to 33.3 million yuan last year won Langjiu the first single rose 16.8 million yuan.

Gold resources in the annual Central Television in Beijing yesterday advertising the tender Media Center opened the Dell u4873 Battery. Tender this year, the slogan "My brand, our world" under the guidance of the major brands at home and abroad engaged in a fierce "fighting the rich" drama, propelled this new high CCTV tender, tender amounted to 12.6687 billion yuan, more than 1.702 billion yuan last year, an increase of 15.52%, the highest since the CCTV advertising revenue record of 17 years.

Wuliangye peg News Network

In this tender, the wine business once again the collective force, Maotai and Wuliangye two Chinese liquor brand is launched, "close combat." News Network timekeeping unit in the bidding, Wuliangye Maotai beat to the total price of 405 million won a month from May to August than all advertising news network timekeeping unit, of which sixty-news network timekeeping unit (November-December ) offer the highest, reaching 122 million.

Mengniu 230 million and then Kenaaisi

CCTV tender each ad is the most popular TV special on the first half of the naming rights of the battle theater advertising, which is one of the most expensive single subject. The subject of contention yesterday, Mengniu and NICE which the "old enemy" tug of war to start again.

The initial phase of the auction market, NICE did not see the representatives of Mengniu and placards, the two sides are very "low key", the play was only 009, 816 and 066 exchange blows. Until after more than 20 rounds, held on behalf of 109 Mengniu plate number plate was raised slowly, at a price of 161 million, at which point the field is only 816 against and Mengniu. In the fierce battle the two sides in more than 10 full rounds, the price more than 200 million, the number plate of the NICE 728 representatives who only joined the fight. After several rounds again, offer easier than last year, the subject of the transaction price - 200 million zero 3.2 million yuan, Mengniu and left the venue at this time on behalf of NICE in the "shopping."

"200 million 30.5 million yuan! 109! 728 also added without?" The auctioneer continued confrontation between the parties with language stimulation, NICE's placards were tense discussions with peers after the end no placards. "109, 200 000 000 30500000 yuan time!" Auctioneer slowly raised his hammer, the audience hold their breath, eyes staring at the placards Mengniu and NICE people.

"200 million turnover of 30.5 million yuan!" Auctioneer actually not too much of this Dell wr050 Battery, direct "just leave" to hammer, so that "the most expensive standard" Whispering Mengniu, NICE lost last year Mengniu defeat after another.

Analysis

The fastest-growing auto industry advertising

Around 8:30 last night and continued for 12 hours of this tender will finally draw a satisfactory conclusion. CCTV advertising Hehai Ming, deputy director of management revealed that gold resources in 2011, CCTV will be advertising the tender amounted to 12.6687 billion yuan bid, setting a 17-year high of 1.702 billion yuan more than last year, an increase of

15.52%.

He Haiming that from the industry distribution, the confidence of the Chinese economy to the amount of the advertising industry's rapid rise, frequently highlights of the tender. Overall, the total emission put the top three sectors are food and beverage, electronics and finance and insurance, there are cars and faster growth in tourism. The auto industry is the amount of this tender put the fastest growing industry, "SAIC, FAW, Guangzhou Automobile, Dongfeng, China's heavy truck, Audi, Hyundai, Nissan, Toyota and other brands have appeared, Chery, JAC, Chang and other independent brands is cluster outbreak. "

He Haiming said that with the continuous expansion of China's home appliance market, upgrade, over the years sticking to brand home appliances enterprises to enter the harvest, the 2010 results were a record high, so the United States, Haier and other home appliance brand advertising continues to grow, Gree, Glanz, Little Swan, Supor, nine positive and other household electrical appliance enterprises have also landed CCTV advertising bidding. He Haiming said the United States last year, up to the bid amount, but he did not say whether the United States this year, the total is still the most successful enterprises.

In addition, new energy, tourism and other new industry performance is compelling, the sun the rain, seasonal songs and Sang Mu music ads are a new high, the entire amount of the new energy industry, winning nearly 1 billion, a record high.

View by region, with the acceleration of development of the west, inland regions growing economic activity in the current pre-tender in the western region advertising companies showed accelerated growth momentum, Sichuan and Yunnan Dell gk479 Battery, enterprises The bid amount of increase in more than 60%. "The results presented in the tender pre-placement of corporate advertising, not only embodies the fruitful results Eleventh Five-Year, also reflects the business-to-second Five-Year Plan of good expectations," He Haiming said.