In mid-July, the South Third Ring Road in Beijing, China Studios songjiazhuang positive opening soon, at this location to the new digital cinema screening room, in addition to traditional cinema screenings, and other like synchronized video, but also can provide digital movies on-demand service, all by leading digital video content distribution service provider network is still Cultural Group (the document that network is still culture) to provide copyrighted film, that "traditional digital cinema + audio-visual museum" mode.
Is also the theater's main investor is responsible for theater operations and management, and even placement advertising. This is the network of culture in 2010 is still the "Digital Cinema" channels to a new strategy: to rely on the powerful integration advantages of digital video content, digital film distribution fully into the whole industrial chain business, synchronized with the film production and film distribution business investment.
"This is China Studios are special, in principle, all our cinemas should be called network yet, but it is the initial stage, will make reference to the proposed multi-named, Jinhou What is your name, or some specific projects to be the situation." Network cultural marketing is still marketing director Cheng Tianyu told reporters.
It is understood that gradually opened between 7-8 months is still cinema network for Beijing (Yongfeng, Yaojiayuan, "Bird's Nest"), Jiangsu (Lianyungang), Gansu (Lanzhou) and Xinjiang. "We plan to invest 10 million yuan to set 5 years have a screen more than 10,000 the number of the leading digital cinema management company, to the end of this year, joining absorption 100-120 home theater, the development of various types of digital screens 800-1200 block. Focus on two 34 tier cities, and even does not rule out construction of rural areas in emerging audio-visual museum and small digital cinema. "Beijing is still digital cinema network cable Co., Ltd. (The network is still referred to cinemas) general manager Wang Huiru, said the film market in the past is" content- King ", has now been changed to" channel is king ", and" there is only voice in cinema, no movie theaters, regardless of content production, film distribution, or do, or do patch ads are castles in the air. So we have fast attack enclosure. "
5 years 10 million pound cinema channel
June 27, Net culture is still held in Beijing, China investment seminar, which focused on the "audio-visual hall bars" and "Digital Cinema" project. Previously, net culture still has in Guangdong, Hainan, Chongqing, Shanghai, Zhejiang and other places will be held in a similar investment, a project to promote the capital market.
From inception in 2004 that the "digital distribution of entertainment content service provider" positioning the network is still a culture of doing more than six years of Internet cafes, schools, and other channels of digital video distribution and copyright business, why should decide in 5 years invested one billion yuan to build a screen number has more than 10,000 lines leading digital cinema management company? Do Cinema (Cinema) What are the reasons?
"First is the network founder Li Feng Shang culture, I have a deep movie plot," Hero "from the hands of marketing that has a wealth of experience in film promotion; Second, China's film industry of the forward development of China's Yuan line market is getting better. such as the State Council promulgated the "film industry on the promotion of prosperity and development of guidance" and other policy guidelines to support, both allow and encourage private capital to enter the cinema, this is an unprecedented opportunity . "Beijing is still digital cinema network line Limited (The network is still referred to cinemas, the film web is still responsible for cultural investment and cinema's construction management services subsidiary) director Wang Huiru general manager and publisher of" digital business age "news that explained. Wang was chief representative of Beijing Golden Harvest of Hong Kong, did issue a "Rumble in the Bronx," a series of large, is the senior film distribution expert, rich in film and television production and management experience.
In fact, in addition to net investments are still cultural targeting theater to film and television drama production and distribution, act as agents for the main industry in the GEM listed company Huayi Brothers also began to gain a foothold in cinema. Huayi Brothers in the mid-level commitment to raise funds to invest 130 million yuan, completed in 2010 theaters 6-8, in the next two to three years to reach 15. June 24, Chongqing 100 Union City theater Shanghai Huayi Brothers as the first theater opened.
Wang Huiru that cinema line investment as the country as people dig gold, even more than the open gold mine that has the potential of that feeling. According to SARFT's Development Research Center released "2010 China Radio, Film and Television Development Report" (SVA Blue Book) shows, in 2009, 10.665 billion yuan of Chinese Film comprehensive benefits, an increase of 26.47%. Among them, the National Urban film box office revenue of 6.206 billion yuan, higher than forecast at the beginning of 50 billion to 1.2 billion yuan, up 42.96 percent year on year increase.
In addition, the capital of China have targeted theater (cinema) investment, there is a very important reason is that the proportion of high into the temptation. 90% side with foreign producers, and movie theaters (cinemas) compared to 10%, China up to 55 movies a split, "and the theater is once built, no matter what the film, as long as it attendance, can sell for money I was in the cinema, the film can not be bought I will give you the films were shown. in the full market-oriented environment, the theater has full autonomy. relative to the producers, distributors, the risks are a lot less. This is the movie theater charm. "Wang Huiru said network still has co-culture experience in film and independent filmmakers, distribution capabilities, coupled with their own channels if the terminal, we will establish a digital cinema, establishing production, distribution and shows, advertising such a "whole industry chain" business model.
It is understood that investing in a audio-visual hall lowest 10 million investment minimum 550 thousand yuan theater. Cinema network is still open to be taken by an independent multi-hall cinema, theater join, network operators still shares in three ways simultaneously, in order to join the theater to put in 2K, 1.3K, and high-definition digital cinema projection equipment-based play, speed up the pace, and strive to the shortest possible time bigger and stronger this unique digital cinema.
Targeting second and third line cities population
And Wanda cinema on their own commercial real estate expansion and the expansion to a second-tier cities in the central business district is different from network still culture is taking a "first-line driven image of the city theater, second and third tier cities in cinema as a core source of profit, 45 Line Cinema as a township return "model of Dell INSPIRON 9400 Battery. Wang Huiru said that China currently has 85% of cities do not build movie theaters, which means that the second and third tier cities and even towns, there will be a large number of cinemas, and to Beijing, Shanghai and other cities simultaneously showing the latest blockbusters.
"Avatar" of 2 billion U.S. dollars at the box office's hot, led to the popularity of digital cinema, but also to have only first-tier cities are willing to stare at the theater investment, began to find new opportunities. "The traditional theater is the movie content with 20% for 20% of the population, digital cinema is 80% of the content services through more than 80% of the population." Yu-media entertainment industry analyst, said the film is currently showing a unified national , almost at the same time slot, while the adoption of digital cinema, not only synchronous release, can also be under 80% after screening the film to the audience in the provision of on-demand.
"China has 60% -70% of the population in 23 cities, but many of them do not see the movie. I went to Hubei Jingmen, Jingzhou inspected found that some cities were 100,000 people, over many years can not see film. see a "Avatar" to drive several hours to go in Wuhan City. "Wang Huiru, these do not see where the film is still net a place to go to theaters. "It's like Wanda cinema, like a few years ago into the city Qiangde Pan, but our speed will be faster. Now mainly taken in Beijing, Shanghai and other cities in an independent line to open multiplexes in the second and third tier cities to join the theater, net still shares the multiple ways simultaneously operating. "
It is reported that net yet theaters in Wenzhou partners have invested 40 million yuan signed up yet VV8 Digital Cinema Network, and exclusive buyout of 10 years in Wenzhou area franchise chain of studios. Studios are still planning area network will reach 10,000 square meters, the initial investment more than 60 million yuan, including eight first-round play large large-scale 3D video room, and first introduced the concept of personalized on-demand audio-visual hall-style box, 9 month will be officially opened.
In fact, investment in regional and partner APPLE IBOOK G3 14-INCH SERIES Battery, the network still has a strict selection of theaters, not only for the expansion, visit a site from the beginning to the final contract, it will take 3 to 5 months. Wang Huiru, said co-owners of the first choice, followed by the lessee. In addition, the character of the study is the most important, is not a kind-hearted, it is part, is not it really wants to do things and so on. "There was a Hebei Hengshui partner, to discuss 3 months later, almost to a contract, the last because he could not provide an official invoice and said I need an invoice, he will buy invoices. I think this is very norms, it canceled the cooperation of him. "
However, the standard pricing for different regions will be stationed in second and third tier cities to face issues. Medium and small cities to make the audience more actively into the cinema, the first step is to accept a fare that they can move their pockets.
Net is still cinema plan for the future development of digital cinema in China to account for the total number of one-half of the screen. At present, nearly 5,000 screens, while the U.S. has about 200,000, if the scale of China's development to the United States, then the network is still necessary to have 100 000 screens, of which 70% will be distributed in China's 234 city line . Wang Huiru that the future of digital culture is the rapid growth of cultural industries in a very mainstream revenue, 5 years, 100 billion yuan of net income is still the ASUS EEE PC Battery.
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