Monday, July 19, 2010

China the fastest growing comparison shopping sites

One reason why decided to write jiage.cc?

As early as April 2010, I wrote half of "comparison shopping site exploring the five elements of profit" article, under the general description of the various comparison shopping websites in China at present the relevant conditions and made a profit model on a simple analysis, been reproduced many media and attention. Since the first half of this year, I have been concerned about the price comparison network, of course, get smart point and a large network has also been documented in the observation. To this end, a friend surprised many in the industry, have said to me, why so many comparison shopping sites do not concern you, do not I write the next report? Why is a not-so-well-known at present the price of the net was a unique situation clock it? So, today I write about this Tiqi Bi focus for six months I am concerned about the price of nets: jiage.cc, certainly some consideration.

jiage.cc been relatively silent, but it is silent traffic and brand manipulation to their degree of comparison-shopping has become the fastest growing category of web site first. I believe a lot of friends when you see this sentence may be challenged, be surprised, would not believe some will be ... ... but wait for you after reading your article I of this study will certainly discourage the idea. Or you directly, including jiage.cc comparison shopping site, including all ten ads running about test results, results came out, you're completely convinced. Because in your past, Baidu and Google have been convinced of that.

In fact, the comparison shopping site class competition is very intense, jiage.cc only a short time more than three years won such impressive results? Today I am one to analyze the growth rate of China's most quick comparison shopping site!

Second, jiage.cc Why can develop so fast?

Price comparison network, when the first on-line, I think this site's domain name is not very good, for a crumb of this site regardless. But then a simple touch of the period of time after, they gradually find this website to the positioning and content of the building in fact all came good, so they turned and started to pay attention to this website. The first half of this year, price comparison web Heng-Zhi Wang, CEO invited me to take the initiative to do their website commentator, after my own resources and expertise to help them, but also from jiage.cc on, and Heng-Zhi Wang and his team who studied Cheats many little-known, the following will be shared.

I think, jiage.cc the most rapid growth can be worth learning the following aspects of the place:

Very good market positioning

China's e-commerce development to the last few years, various types of market demand is very rich, for a breakdown of the field also be highlighted. Individual-oriented comparison shopping search engine was favorable for the market and consumers. Clear market positioning - based on doing the largest comparison shopping search engine, very bold very apt.

Price comparison Web sites such people to remember the last time, after once again go to the website directly, like a close friend said about Web site is a direct friends to remember. Good site name to improve the viscosity of the site very helpful, but the site is also very favorable word of mouth publicity. Do not put any hard even in the broad context of network marketing, grasp the autonomy of users is crucial.

Web site content to do great

The past two years, great efforts made in other sites have extensive hard time, only the price comparison Web quietly done the most basic of word of mouth marketing. Facts, jiage.cc good dell inspiron 6400 laptop battery of mouth, this is it fast development. Good information content is reproduced in other websites is very natural, and reproduced the same time, too, are helping jiage.cc publicity.

Very clever marketing strategy (introduced, the lore Cheats are here!)

Strategy 1: From the perspective of network marketing to do price comparison web!

It is said that this strategy is the first on the team, which was then revised in jiage.cc in time to find me, and I and members of their team had one pair of site planning, site after the 2010 revision, for the subsequent promotion of laid a very good foundation. Shows the beginning of the strategy is very important.

Strategy 2: a strong alliance and implementation of all!

Many people are surprised, jiage.cc ALEXA ranking of this site is not particularly high, PR is not very high, why do you say river chapter of its development speed is the fastest it? A while you will understand.

Because the content of jiage.cc do very well together and I Heng-Zhi when planning marketing strategy to lay down the concept of comparison shopping hodgepodge, but the first price comparison web positioning as the largest comparison shopping search engine.

First half of this year, we have a such a position, we plan a new website to promote ways to build on the implementation of a team of 100 people (10 people full-time, the development of 10 part-time staff person), and then let the a large team and other good sites to talk cooperation, jiage.cc cooperative sites for these channels to provide relevant Dell LATITUDE D800 Battery.

My friends, you know how many of these partner sites What? Now I tell you: the answer is 500! In fact, these sites include: the regional portals and local information port, the people living around the class site, well-known professional websites, Excellent personal website. jiage.cc to provide them with content, and content of most of these servers are synchronized by jiage.cc cooperation cooperative site navigation and footer at the top of the page in addition to copyright, the content part of the site by jiage.cc control, so selfish point of speaking, these flows are all jiage.cc.

More than 500 sites, if the average daily price comparison Web site to bring 100IP, a conservative estimate is 50,000 words a day IP, very impressive.

jiage.cc own natural flow of 100,000 per day IP on about 500 of its own co-channel flow and flow together we can imagine.

jiage.cc the building is so quietly done the fastest growing industries, excessive attention ALEXA competitors may have been dumbfounded at this time.

We can hardly imagine a Web site and 500 if the event can be excellent sites to establish cooperative channels, you have rapid growth of traffic to not act anything. However, price comparison network has been doing.

We believe that in the near future, price comparison web sites can cooperate with more such channels, you feel jiage.cc do that?

The answer is obvious: because they have a strong executive team, is the most basic protection!

Of course, in addition to the marketing strategy I mentioned above, they also spent a lot of unique skills, planning a series of regularly recurrent network marketing, combined with related businesses and compaq presario 2500 battery, as here, involves a relatively light 11 will not go into details , and a friend might want to know more autonomy under observation.

Strategy 4, the operation of a very good team attitude, and strong!

Wang Heng aim at price comparison site to do before, in a marketing company to do management work, aware of the Internet and e-commerce site of rapid development, he felt must lead a team to do something, the strength of individual ability, the so-so. Price comparison sites do, his identity is CEO, but he did not CEO as an official, he qq there such a sentence: The boss always wants to sit back and relax on the other! This point I have feelings. Heng-Zhi Wang approached me about co-operation, both sides exchanged only through QQ, less than half an hour, will talk about cooperation, indeed intertwined.

Compared with the prices established cooperation network, my program every time to his team after the staff member, always be implemented quickly, and even the efficiency of the implementation is often beyond our imagination. Zhezhi Although the plasticity of the young team, but there are many places worthy of similar Internet companies team learning, I told them the advantages of team summarized as follows:

1, team members cherish their own dreams to do the Internet

Are now, provided some of the leading Internet companies scale or employees always feel very bullish, doing everything, and always according to their own traditional way to carry out, listen to the advice of others. As are more proud of their state of mind, so they often do not appear to communicate timely, efficient low internal friction and so on. The jiage.cc team gives the impression that each of them in the price comparison between the Internet carries a dream, they are careful to fight for this dream, but by no means simple machines going on tolling the bell as long as one is a monk. If you are fortunate enough to team members and their contacts, I believe you can strongly feel their passion. In addition, the cherished dream and passion of the team is always full of desire for learning and knowledge capacity, even joining the team started very common, also in a very short period of time to grow up fast acer aspire 1410 laptop battery into the team quickly.

2, very strong execution team members

In many cases, the implementation capacity of the team I was very impressed, and sometimes even the implementation of the efficiency and results are often beyond my imagination. Here I will give you a simple example to illustrate them: co-channel talks, may have many sites, but most of the site may be talked about only in recent years and dozens of sites are co-channels. jiage.cc took only three months, on set with 100 sites on cooperation and open channels of cooperation. We might as hypothetical, even if is a simple strategy, if implemented very strong, the result is often beyond the average person's expectations of.

3, relatively strong innovation team members

In this team, often said that you wants most in the shortest period of time than our competitors, simply is not enough effort than the competition, must also have superior ability to innovate. Therefore, the price comparison web site construction team members, the marketing strategy has a lot of innovation, of course, the operation of commercial favorably, there are more very essence of innovation.

Third, on the prospects of jiage.cc

As the network of human, we know for a Web site, the traffic and other related index is a measure of the base only, and only the profit is also a pioneer, the real winner. More than three years, jiage.cc the basis of various aspects have been playing very well, next goal is to work hard at a profit. Price comparison network for commercial operation next step, I have the following analysis:

Currently, most comparison shopping sites put their own class as a compaq presario v3000 battery, mainly by advertising and CP alone to achieve profitability, jiage.cc site you want to be in commercial operation in more rapid development, not only advertising business to work more important to open up new profit model.

A new profit model, however, want to quickly launch a success is no easy task, first of all need to combine their resources to innovation, current jiage.cc has the following resources:

1, in comparison shopping search comparison of the development of mature, there are a number of strategic businesses;

2, there are very large site traffic, and the quality is very high, most consumers are shopping online;

3, the site already has 14 kinds of product channel, and very successful; and on this basis, the first innovative e-business community as a reference to a breakthrough into the growth stage.

Based on these advantages in resources, jiage.cc first can establish a China's largest comparison shopping search engine, service-oriented, gathering and help businesses gain popularity. We are hard, this is not out of price comparison web source, no shortage of customers, as an e-commerce platform, combined with very good execution, and do not make big money is immune.

This project is already in the price comparison sites 10-year plan, the new mode in the platform, marketing strategy, operations strategy have had a very good innovation because Heng-Zhi Wang prefer a concept: engage in e-commerce should not be limited Among those present the concept to help clients benefit from and help each partner to benefit their own real money is the last word. That is, ordinary people in intimate thing to do my colleagues, also get better benefits in the commercial apple 17 inch macbook pro battery.

Heng-Zhi Wang said: we must in the shortest possible time, become the comparison shopping category website NO1!

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